Exhibition Stand Designs for Brand Awareness

Be aware of how your customers view your brand.

While you’ll have clear internal guidelines, and quite possibly a brand manual too, it can be extremely worthwhile to survey your customers and find out how they see you.

Take the results of your survey, and incorporate them into your stand design. Your stand will immediately appeal more to your target market than it otherwise might have done.

Be visual and interactive

In modern times, with TV screens, touch screen technology, and even 3D holographic projections, there’s simply no excuse for a bland, inert and boring stand. But, when planning for all those effects and images, keep in mind your audience and your brand.

What works for your customers? What will attract them? But also, look at whether these effects are consistent with your brand message, and that what you are trying to say is clearly understood, and highly engaging.

Stand Structure for Brand Awareness

There are so many innovative designs to choose from, that settling on just one can be quite a challenge, but focusing on what fits with your brand makes it a lot easier to choose.

Go for something inviting to make people wander in and interact with you, while ensuring that it gets your brand message across, like our stand for Denplan at the British Dental Association Exhibition.

Subtle but numerous use of LED lighting and imposing graphics allowed Denplan’s branding to stand out whilst the overall structure acted as a practical space for delegates to visit and discuss Denplan’s payment plans.