How can using technology make your exhibition stand more succesful?
We’re increasingly blending traditional stand design with technology that quite often wouldn’t be out of place in a scifi movie.
So, if you’d like something like that for your stand, what options do you have?
This has been around for a while now, but it’s still something that’s fun and attention grabbing. Instead of giving out the usual leaflets, pens and mugs, try printing off 3D models of your products or the parts that you manufacturer as takeaways.
You can demonstrate your process, and let your stand visitors see it working right in front of their eyes. That way, instead of the usual branded mouse mats or sticky notes, your audience will take home something different, unique, and more importantly, memorable.
In regards to making your stand as innovate as possible, 3d printing will certainly separate you from the crowd.
Apps are so popular right now, and what better way to get your audience to interact with your company and your product than to have a bespoke app that demonstrates what you do far better than a flat 2D brochure ever could.
If you’re a manufacturer that produces an item with options, why not let your visitors interact with an app where they can build up their product with and without all the different options to see what results they get and which version of your product they prefer?
The main aspect to remember about introducing or integrating an app with your stand is that it needs to be provide a real benefit to the visitor, or at least serve a purpose. And, even if that purpose is to be an enticing stand integration, it’s better to really plan this aspect of your stand out and create an app that will truly benefit your target audience.
This could include a product tour, offers specific to the app, or even an app that your target audience will find useful and use regularly.
The area of robotics is developing rapidly right now and having a robot on your stand that can interact with your visitors, answer their questions or even serve drinks is quite a draw. It’s most certainly not your usual talking point, and it’ll definitely get you noticed.
Not only can you demo your products, compare them in an interactive way and show Artificial Intelligence making predictions, AI can also give you feedback such as how long on average your visitors interacted with it, and what parts of your demo were the most popular.
In terms of continuous improvement, AI really can give you new ways of looking at your data and developing marketing that appeals more and more to your target market over time. And it can also give you instant feedback, allowing you to adjust your AI display there and then on the stand to show more of what is working to your audience.
Think of an AI integration as a method deeply understanding the ROI against your stand. The more data you can acquire from machine learning and technology, the greater you’ll be able to understand the areas and aspects of your stand that are working. You can also understand the areas of your stand that are not working, which is often even more important to outline areas of improvement for your next event.
We’ve all heard of Pokemon Go, and seen its success, and the Augmented Reality technology it uses is perfect for adding something different to your stand. What you see with AR is computer produced scenes and images along with a real-life view of what’s happening around you. Imagine your customers being able to zoom into your product, manipulate it and see all the details, without you having to drag huge and heavy parts and products into the exhibition hall.
Allowing visitors and potential customers to fully immerse their selves into your brand will not only make for a memorable experience, but will also help strengthen the ‘personality’ of your business. And, what’s more valuable than a customer invested in your brand!
Whatever exhibition technology you choose, think about whether you really need it, if it will present the message you want to get across, and if it fits in with your brand. A gimmick might be eye-catching, but in the end if it doesn’t fit with your brand and your image, it could do more harm than good.
Ultimately, a useful technological integration is what you should be aiming for. And, whether that use is to gain visitor insights, create an enticing addition to your stand, or simply set your business apart from the competition, it’s completely up to you.
