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19th November, 2019
Making a start with exhibiting.
Exhibiting your business is one of the most effective tools at your disposal for marketing what you do. By presenting, you can show off your products, let customers interact with them, and spread the word among a specific community. You can also get the word out about your services in novel and exciting ways.
Getting started for an exhibition or a trade show, however, is more challenging than you might imagine.
Exhibitions are competitive spaces. Everyone is trying to stand out from the crowd.
Because of this fact, you need to think carefully about how you’ll market your exhibition stand. Banners, banner stands, contests, giveaways, and interactive elements could all be a part of your strategy.
Ultimately, you want to employ tactics that make your stand interesting. The last thing you want is to end up with a table with a few leaflets on it. That’s definitely not going to work and showcase your brand in the correct way
Next, you’ll want to do your research on which trade shows you should attend and the rules for attendance.
Most trade shows cater to specific audiences. You’ll, therefore, want to create a shortlist of events that you want to target based on the kind of people who are likely to turn up.
If you’re not sure about the kind of clientele who might be in attendance, don’t worry: the majority of exhibitions provide detailed demographic information.
The rules of attendance are important too. You’ll need to find out what stand space availability is left and the cost per square meter to purchase your stand space. You’ll also want to investigate the logistics: does the venue have holding warehouse? Is the venue overseas ? Is the venue close to any major motorways
Exhibiting your business is not only time-consuming but expensive too. You need to make sure, therefore, that you give attendees every reason possible to show up at your stand.
Designing an exhibition stand is no easy task. It is, therefore, a job best left to the professionals.
A couple of months before you’re due to exhibit, get in touch with professional stand designers. They’ll talk to you about your business, its values, the products that you’d like to display, and your target audience. Then, they’ll develop some concepts, allowing you to see what your finished stand might look like. After that, they’ll get on with producing technical drawings, and moving the project into manufacture. After all has been manufactured, the exhibition company will then transport the stand to your chosen venue and begin install ready for your arrival at the show .
While exhibitions are a great way to take advantage of passing trade, you can supercharge the popularity of your stand by advertising your presence in advance. Let people know about what you do and where you’ll be exhibiting on your website, social media, email marketing and direct mail.
Getting started with exhibitions is more comfortable with professional help. Just remember: your stand should be all about creating an impact.
