Come Prepared With Ideas
While exhibition designers are excellent at working with briefs, they can struggle if you give them contradictory demands or nothing to work with at all.
You don’t need to have thrashed out all the details before you arrive – that’s the job of the designers. However, it can help things along enormously if you have a few ideas kicking around ahead of time.
Your ideas can be high-level; so long as designers can get a sense of the kind of thing you want, they can make something spectacular.
Be Flexible
While you might have some great ideas, it’s always important to be open to change. Your design, for instance, might be innovative, but it might not be something practical for the venue.
Designers are usually able to spot these issues before projects get underway, but can only do if you’re willing to adjust your approach.
Being flexible is part and parcel of the exhibition design process. It takes time to generate a design that meets all of your objectives while also satisfying the rest of your constraints.
Be Realistic About Your Project
Thinking realistically about what you can achieve is an integral part of the process. You want something that will make you stand out, but you don’t want to demolish any chance of sticking to your budget.
Be Clear About Your Needs
Finally, you need to be clear about what you need so that the designers can incorporate these into the final product.
You’ll want to let them know things like the kind of activities that you’ll be conducting at your stand, any lighting you may want, whether you need specific areas for selling or demonstrating, and your overall budget.
If there’s a particular message that you want to communicate, then you must let the designers know so that they can apply it. If it’s different from your existing corporate images, providing a sketch of the type of thing you want can help too.
Talking to a team of exhibition stand designers with proven experience in bespoke builds will help you to understand the type of stand that is achievable for your budget and timeframes.
Get in touch with our friendly team of experts at Focal Exhibitions today.
