Modular exhibition stands
Let’s begin by taking a look at the pros and cons associated with modular exhibition stands.
Modular exhibition stands are a lot more cost-efficient than a bespoke build. This is because you are not going to be paying for a bespoke design service. They are also ideal for anyone who is going to be exhibiting on a regular basis that doesn’t want to invest into custom branding and design.
The stands are easily to assemble and, whilst they may be a cheaper option, can certainly still get your message across.
However, this lower cost does come with its setbacks. The biggest flaw of modular stands is that they will never be as tailored to your business and your brand as a bespoke stand will be. You’ll be competing with multiple businesses at any trade show or event, and the businesses who’ve invested their time and money into a bespoke exhibition stand always stick out above the rest.
Custom exhibition stands
Choosing a custom stand comes recommended for companies who have the extra money and resource to spend on a bespoke build, and want to consistently stand out from the competition.
Reputable exhibition stand designers will create something completely bespoke and unique that has been made especially for your business and the occasion in question.
This means you are going to have complete freedom when it comes to your design ideas and branding your business to full effect. The only limitation is going to be the space that has been allotted to you at the event itself. With a custom stand, there’s going to be no limitations in terms of design and creativity.
With this option, you really do have the potential to create something that is going to wow everyone in attendance. There’s a common argument that custom stands are not as reusable as modular stands, as there are storage and logistics factors to take in to consideration.
Again, this will come at a greater cost but you can certainly get your moneys worth from a custom stand, and be able to reuse it as often as required. You just won’t be able to pack it up and store it in your car boot like a modular stand!
As you can see, there are pros and cons associated with both options when it comes to choosing an exhibition stand. It all depends on the budget you have available and your goals for the event in question.
By assessing the advantages and disadvantages of each option, you should be able to deduce which one is going to be right for you.
If you have any further questions or would simply like to talk to the team, we’d love to help you out. Call our team of exhibition stand design experts today on 01663 74
