Our Approach
For EUHA 2023, Starkey Hearing Aid technologies was firmly focused on presenting its cutting-edge technological solutions to a global audience of hearing aid specialists. They showcased their innovative hearing aid technologies and solutions on a high-impact 360 sq. metre stand designed to convey a dynamic new brand identity and a comprehensive product portfolio tailored for diverse hearing needs.
We meticulously translated the brief into an immersive experience rooted in technology and creative insight, emphasizing Starkey Hearing Aid technologies’ practical, value-driven solutions centered around innovation and personalized hearing care. As a company at the forefront of the digital era and hearing healthcare advancements, the design concept aimed to offer an engaging platform for Starkey Hearing Aid technologies’ latest technological innovations and patient-centric solutions. This created an inviting and dynamic flow for visitors, driven by technology, interactive demonstrations, and customer engagement.
Key Features
The primary section of the stand featured five distinct levels of customer engagement to cater to various visitor preferences and needs: an on-stand bar and lounge, demonstration pods showcasing different hearing aid models and features, a product demonstration table with interactive displays, private conference rooms for in-depth discussions and consultations, and a tranquility lounge offering a serene retreat with massage chairs and ambient soundscape for relaxation and rejuvenation.
Each area was meticulously designed and curated to promote Starkey Hearing Aid technologies’ brand, ethos, and product portfolio effectively without overwhelming visitors.
Upon entering the main section, delegates were greeted by a captivating product recognition table. This unique technological feature served as an interactive information station, allowing visitors to explore Starkey Hearing Aid technologies’ diverse product range, learn about innovative features, order beverages from the bar, and schedule personalized consultations with audiologists or sales representatives for more detailed information and demonstrations. The interactive touch screen table enhanced visitor engagement, immersing them further into the Starkey Hearing Aid technologies experience and guiding them towards the demonstration pods and consultation areas.
The angular design of the stand, inspired by Starkey Hearing Aid technologies’ logo and branding elements, incorporated corporate colors, strategic lighting, and space optimization to create a contemporary and serene environment. This design ethos reflected Starkey Hearing Aid technologies commitment to enhancing the hearing care experience. Additionally, the on-stand bar and lounge were designed as a cozy coffee shop and networking hub, offering a modern and relaxed space for delegates to connect, discuss, and engage with peers, industry experts, and Starkey representatives. Plush furnishings, interactive information screens, and a selection of fresh beverages and snacks encouraged delegates to linger longer, fostering meaningful interactions and discussions.
Throughout the three-day event, Starkey Hearing Aid technologies’ stand was consistently busy, with record-high attendance and engagement levels. They effectively communicated their brand, vision, and product display to a diverse audience of healthcare professionals, industry stakeholders, and potential partners, addressing challenges faced in previous years and establishing themselves as a trusted and innovative leader in the hearing healthcare sector.
Conclusion
The innovative and immersive stand design created a welcoming and stimulating exhibit, underscoring the impact and significance of digital partnerships, personalized hearing care solutions, and patient-centric innovation. This enabled Starkey Hearing Aid technologies to expand their network of partnerships, collaborations, and business opportunities with global healthcare organizations, hearing care professionals, and businesses in Europe and beyond.
A key performance indicator for the 2023 event was focused on enhancing their international presence, building brand awareness, and strengthening relationships with key stakeholders in the hearing healthcare industry. The new stand design successfully communicated both their rebranded identity and evolving product portfolio on the global stage, positioning Starkey Hearing Aid technologies as a leading global player with a promising future in personalized hearing healthcare and digital innovation.
