Let’s take a look at five things that make a good exhibition stand, so that your business can really stand out this year!
A LITTLE BIT LOFTY
When it comes to putting together your stand, you need to get your measurements right. You don’t want to plan for an impressive stand with lots of height if you don’t have the space inside the exhibition hall. Once you understand the space and height which you are allowed, you can design a stand that will capture the eye and really impress the visitors.
If possible, make a reconnaissance trip to the venue before you start deciding on the nature of your stand, and also ask if there are any rules about the size of your stand (it should be in the contract or the terms and conditions too). Obviously, it’s not always possible to visit every site beforehand, but try to find photos and videos of past exhibitions at the venue to see what works.
Naturally, a team of exhibition stand designers will cover this for you, but if you’re opting for a more cost-effective stand that you’re sorting yourself, measurements are a primary consideration (otherwise your stand will stick out and not for all of the good reasons). It’s all about proportion and fitting into your surroundings in a way that makes your stand eye-catching but not jarring.
MAKE SOME MUSIC
Appealing to the ears of those roaming the hall among all of the exhibits is going to help draw people to you. Incorporating video with audio is going to be an effective way to ensure that you stand out.
You can get licensed music from music libraries just as you can get stock photos, to use within the stipulations of the contract. There’s always plenty to choose from, so take a few hours to find the one that’s just right. If you’re promoting calm lifestyle products, some ambient, soothing music. If it’s engineering or manufacturing, something rhythmic and positive works. For technology and electronics, you should be looking for futuristic or contemporary sounds. Use technology to really make your exhibition stand pop, and you’ll attract the masses. Just remember to keep the volume loud enough to be heard by passers-by, but quiet enough to hear people speak!
MAKE IT BRIGHT
The exhibition is going to be bathed in lighting as it’s usually held in a warehouse or similar building, but that doesn’t mean your stand cannot have a little more light.
Lighting could even be the most important factor in some venues. It’s not uncommon for businesses to throw all their resources at stands, display cabinets, demo tables, graphics and such like, all for the final in-situ result to be gloomy and underwhelming. Lighting should be used to draw the eye to the parts you really want to be seen, which usually means your products.
But it should also bring ambience and balance to the whole stand so it looks inviting, dynamic and professional. People will definitely make a snap decision on your business on the strength of your stand. Use colourful lighting to highlight it and you’ll attract the right attention straight away.
YOUR BRAND HAS TO POP
You have to show the audience that making your exhibition stand attractive has been a priority for you. The appearance of your stand is going to draw in the crowd, and you want people to remember your brand name when they see you.
In short, if you have an attractive, well-designed and well-kept stand, it gives the impression that you pay attention to the details, and that you’re therefore going to be a conscientious supplier, partner or client.
Whether you add a themed wall or you choose to decorate the stand in vibrant lighting and quirky signs, you need to think about how your brand and your message comes across.
THEME IT!
Lastly, it’s a good idea to have a theme. Make your brand your theme or do something relevant to your message and make your exhibition stand, well, stand out! It can help you to stay consistent and focused, with a concept that will continue to keep people interested.
A good theme creates an idea of consistency and commitment to the stand. It shows you’ve thought through the idea and worked on a concept, and have worked to put together an interesting, inspiring design. Again, this mindset is something that will be an attractive quality for the people you’re trying to woo.
People will remember the stand that is well-branded, well lit and themed extremely well.
PROFESSIONAL STAND DESIGN AND SUPPLY
If you’re unsure about how to create an exhibition stand that has a place in the hall, it may be time to call in the exhibition stand designers to get your stand planned well.
At Focal Exhibitions, we’ve been designing and building the whole range of stands for more than 30 years. We’ve seen trends come and go, and we’ve always taken care to design the perfect stands for the space, message and attitude you’re aiming for. Just let us know what you’re trying to achieve with your stand, and give us your ideas, and we can help you to refine the stand and create flawless, sturdy, professional stands for your events.
Your business deserves the best, and with our help, you can have the stand that everyone is talking about. For more information on making your dream stand a reality, get in touch with the Focal Exhibitions team today.
If you’re unsure about how to create an exhibition stand that has a place in the hall, it may be time to call in the exhibition stand designers to get your stand planned well.
For more inspiration, have a look at this list of creative ideas for exhibition stands.
